Apple Sells 10 Million iPhone 6 And 6 Plus Devices During Launch Weekend
Apple has officially confirmed a total of 10 million
iPhone 6 and 6 Plus sales during their initial
weekend on sale. This is a new record for an
iPhone launch, besting the 9 million iPhone 5s
and 5c sales from that launch last year, and far
outpacing the 5 million new iPhone 5 devices
sold back in 2012.
Analyst estimates for launch weekend sales
ranged from between 7-8 million from Bernstein’s
Toni Sacconaghi, up to sales in the “low teens”
of millions from Wells Fargo analyst Maynard
Um. Many had pegged launch device numbers at
around 10 million, citing supply constraints as a
limiting factor. Apple’s iPhone 6 and 6 Plus also
launched in one fewer country than did the iPhone
5 and 5s, and that country was a significant one
for Apple: China, which has recently become one
of its primary hardware revenue drivers.
Apple had previously announced a record-setting
4 million iPhone 6 and 6 Plus pre-orders during
the first 24 hours of availability, after they
originally went up for order on Friday, September
12. The previous announced, official pre-order
record was 2 million, set by the iPhone 5 two
years ago. The intense pre-order demand, paired
with the unprecedented line sizes reported at
most stores last Friday when the new iPhones
officially went on sale explain the record-setting
number of pre-orders, and Apple’s assurance that
demand far exceeded supply during initial sales.
By the end of this week, Apple intends to open up
iPhone 6 and 6 Plus sales to 20 additional
countries, including Austria, Belgium, Denmark,
Finland, Ireland, Isle of Man, Italy, Liechtenstein,
Luxembourg, Netherlands, New Zealand, Norway,
Portugal, Qatar, Russia, Saudi Arabia, Spain,
Sweden, Switzerland, Taiwan, Turkey and the
United Arab Emirates. As far of a breakdown of
which device is more in demand, Apple generally
doesn’t provide a detailed mix when announcing
new device numbers, but thus far analysts seem
to agree the iPhone 6 is in greater demand,
though the 6 Plus is likely in shorter supply.
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